ActiveWin is a Manchester-based digital marketing agency established in 2013. The company started by managing online marketing for Betfred, one of the UK’s leading betting brands, and quickly grew into a full-service performance marketing agency. ActiveWin specializes in creating and managing data-driven marketing strategies for industries such as iGaming, finance, property, travel, and healthcare.
Key Information
| Category | Details |
|---|---|
| Founded | 2013 |
| Headquarters | Manchester, United Kingdom |
| Industry Focus | iGaming, Fintech, Property, Medical, Travel |
| Core Services | PPC, SEO, Affiliate Marketing, Paid Social, Display Advertising, CRM, and Conversion Optimization |
| Team Expertise | Digital strategists, campaign managers, content creators, and affiliate marketing experts |
| Client Type | B2C and B2B businesses looking for measurable digital growth |
Main Services
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Pay-Per-Click (PPC) – Strategic ad campaigns on Google and Bing to increase conversions.
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Search Engine Optimization (SEO) – Improving organic visibility through content optimization and link strategies.
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Affiliate Marketing – Managing affiliate programs to grow brand partnerships and sales.
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Paid Social Media Advertising – Running ad campaigns on platforms like Facebook, Instagram, and LinkedIn.
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Display and Retargeting – Re-engaging users through banner ads and remarketing strategies.
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CRM and Conversion Optimization – Using analytics, email marketing, and live chat tools to improve customer engagement.
Why Businesses Choose ActiveWin
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Proven Expertise in Regulated Markets – Particularly strong in the gambling and finance sectors where compliance is critical.
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Comprehensive Marketing Approach – Offers end-to-end campaign management, from planning to reporting.
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Data-Driven Strategy – Uses analytics and conversion metrics to guide decision-making.
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Adaptability – The team is known for quick adjustments to market changes and evolving digital trends.
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Strong Client Relationships – Many clients have long-term partnerships due to the agency’s consistent performance.
Summary
ActiveWin is a results-oriented digital marketing agency that combines creativity, data analysis, and strategic planning to deliver measurable success. With a team of experienced professionals and a history of working in challenging industries, ActiveWin continues to be one of the UK’s most respected performance marketing firms. It is particularly valued for its transparency, expertise in affiliate and PPC campaigns, and ability to deliver rapid growth for its clients.