Chajie

Chajie.com represents CHAGEE, a modern Chinese tea beverage brand that merges traditional tea culture with contemporary café experiences. Founded in 2017 in Yunnan, China, the company quickly gained popularity for offering premium-quality milk teas and freshly brewed tea drinks made from natural ingredients. Its philosophy focuses on reviving the heritage of oriental tea while adapting to the tastes of today’s younger generation.

Key Highlights

• Founded: 2017, Yunnan, China

• Headquarters: Chengdu, Sichuan Province

• Business Model: Franchise-based and self-operated outlets

• Global Reach: Thousands of stores across Asia, including Malaysia, Singapore, and Thailand

• Core Products: Fresh milk tea, fruit teas, tea lattes, and classic brewed teas

• Brand Image: Premium, elegant, and culturally inspired

• Mission: To introduce authentic Chinese tea to the global market through a stylish and modern lens

Notable Features

• Quality Ingredients: CHAGEE emphasizes using whole tea leaves, fresh milk, and natural flavors instead of artificial powders.

• Cultural Blend: The brand integrates ancient Chinese tea traditions with innovative preparation techniques.

• Design & Ambience: Stores are designed with minimalist aesthetics inspired by oriental art and calm tea culture.

• Rapid Expansion: Through a franchise model, CHAGEE has expanded rapidly, building a strong international footprint.

• Challenges: The brand has faced occasional controversies in marketing campaigns and cultural interpretation.

Overview Table