Indiegogo is a global crowdfunding platform founded in 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell. It has become one of the most recognized names in the crowdfunding industry, offering creators, entrepreneurs, and organizations the tools to raise money for innovative projects, charitable causes, and personal initiatives. Unlike traditional funding systems, Indiegogo allows anyone to share their ideas and connect directly with backers worldwide.
The platform stands out because of its flexible funding approach, global reach, and ongoing support for projects even after campaigns close. Over the years, Indiegogo has supported countless projects in technology, design, arts, health, and community impact.
Key Features of Indiegogo
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Funding Models:
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Flexible Funding: Creators keep contributions even if the funding goal is not met.
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Fixed Funding: Funds are released only if the goal is fully achieved.
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InDemand Option: Successful campaigns can continue raising funds beyond their initial deadline without restrictions.
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Fee Structure: The platform charges a 5% fee on funds raised, along with standard payment processing fees.
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Global Reach: Campaigns attract backers from over 200 countries, making it a truly international platform.
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Diverse Categories: Supports projects across technology, design, community, health, film, and personal causes.
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Recent Development: Indiegogo was acquired by Gamefound, a crowdfunding platform focused on board games, to strengthen technology and creator support.
Table: Indiegogo at a Glance
| Category | Details |
|---|---|
| Founded | 2008 by Danae Ringelmann, Slava Rubin, and Eric Schell |
| Purpose | Crowdfunding for creative, social, and personal projects |
| Funding Models | Flexible (keep funds) and Fixed (all-or-nothing) |
| Special Feature | InDemand for ongoing fundraising beyond campaign end |
| Fees | 5% platform fee plus payment processing charges |
| Reach | Millions of backers across 200+ countries |
| Recent Update | Acquired by Gamefound for platform growth and innovation |
Conclusion
Indiegogo.com has shaped the crowdfunding space by giving creators and innovators a platform to bring their ideas to life. Its flexible funding models, ongoing InDemand campaigns, and global community make it a versatile option for projects of all sizes. With the recent acquisition by Gamefound, Indiegogo is set to evolve further, enhancing its tools and reach for creators around the world.